Health Group Insurance

Within the two businesses, United Health Group has four reporting segments:

Optum Health: The insurance policy provider consumers pay monthly premiums to.

Optum Insight: UNH's data and analytics platform that provides informational and performance analytics services to governments, life science companies, hospitals, health plan administrators, and more.

Optum Rx: UNH's pharmacy care service provider, used by benefit plan providers, large corporate health care plans, and others.

United Healthcare: Provides health care and insurance for employers, individuals, Medicare and retirement plans, and community and state health insurance plans including Medicaid.

#1 United Health Group (UNH)

Revenue: $371.62 billion

Net Income: $22.38 billion

Market Cap: $519.33 billion

1-Year Trailing Total Return: 11.37%

Exchange: New York Stock Exchange

United Health Group was founded in 1977 as United Healthcare and rebranded to its current name in 1998. It is headquartered in Minneapolis, MN, and employs about 400,000 people across two businesses: Optum and United Healthcare.

Google Ads

 1. Headline

Headlines are your first chance to make a connection. A great headline is clear, to the point, and interesting. It needs to match the user’s search intent, so should contain important keywords. Headlines should also touch on customer pain point to increase the chances of a click.

2. Description

Your description is where you make good on your headline’s promise. It’s where you show why clicking your ad is worth their time. Keep it brief but compelling. Highlight the following:

• Benefits
• Unique selling points
• Any special offers

If you can, create urgency (think limited-time deals) to give people a reason to click now.

3. Display URL

The display URL is the web address users see when they look at your ad. Even if it’s not the exact page they’ll land on, it should make sense with the message in your ad.

Here’s an example of a Google Ad URL: www.yourbusiness.com/leather-jacket

Your ad for leather jackets on sale should have a URL like this to reassure users they’re in the right place, potentially increasing click-through rates.

FYI, the average click-through rate for Google Ads campaigns was 3-5% in 2023.

4. Ad Extensions

Google Ads allows you to add “Extensions” to your ad. Here’s a list of all the extensions that you can add to your ad.

• Sitelink extensions (shown above)
• Callout extensions
• Structured snippet extensions
• Image extensions (shown above)
• Call extensions
• Lead form extensions
• Location extensions
• Price extensions
• App extensions
• Promotion extensions (shown above)
• Automated extensions (this includes “Seller Ratings” shown above)

Note: Once you have created these elements and activated them, Google may only choose some of them to display on your ad at any one time. This can depend on the position of your ad (top of page typically sees the most ad extensions) or the extensions that receive the best engagement rate.

4. Call To Action

The Call-To-Action (CTA) tells people what to do next. Make sure it’s crystal clear and action-packed—whether it’s “Shop Now,” “Get a Free Quote,” or “Sign Up Today.” A good CTA stands out and pushes users to act immediately.

Rules for writing strong copy for Google Ads

When you’re crafting your Google Ads copy, it’s crucial to stick to Google’s guidelines and best practices. This will keep your ads in line with their standards, but it’ll also help your campaigns perform better (pro tip: stopping fake clicks also helps your Google ads perform better).

Here are 6 general rules to follow for great Google Ads copy:

• Rule 1: Fully utilize your character limits. Google keeps things tight! Headlines are capped at 30 characters, while descriptions get a bit more room with 90 characters each. The path fields (add-ons to your display URL) max out at 15 characters. Read more: How to maximize Google Ads character limits
• Rule 2: Use punctuation and symbols. Google allows common punctuation—like commas, periods, question marks, and exclamation points—but you can’t use special characters like brackets, underscores and asterisks. Additionally, spammy symbols will perform poorly, or might not even get approved in the first place. According to a Wordstream study, exclamation points appear in 48% of top-performing branded text Google ads. Use them to drive home the point!
• Rule 3: Focus on relevance and compliance. Your search ads must be relevant to the product or service being advertised. This is especially important for sensitive topics like gambling. You can also explore all of Google’s ad policy requirements here.
• Rule 4: No keyword stuffing. Google hates keyword stuffing. Moderation is key.
• Rule 5: Capitalization. In our experience sentence case or title case copy can give Google search ads a clean polish and makes them look more professional.
• Rule 6: Dial in your ad groups. Make sure you organize your ads based on a shared theme or set of keywords, which will allow you to create hyper-targeted ads. This improves ad relevance, and increases your Quality Score, leading to better ad performance and lower costs. Keep your ad groups focused by limiting the number of keywords per group. Ideally, aim for 10-20 closely related keywords per ad group to maintain precision. The more specific the ad group, the more relevant your ad will be to the searcher, and that’s what Google likes to see.

How to write effective copy for Google Ads that gets results

Provide clear, relevant copy

Search ad copy should be clear, grammatically correct, and relevant to the offer. Every other ad you’re competing with will have these basics and you don’t want your copy to underperform.

We’ve also found that keeping your copy at an 8th grade reading level is best for performance.

Why? Because 50% of American adults cannot read a book written at an 8th grade level, according to the Washington Post. Plus, simple, direct copy is best for holding users’ attention and guiding them to your CTA.

AdSense Niches

How to Find Profitable Niches for Google AdSense Earnings

As the first step to finding profitable AdSense niches, publishers should explore tools such as Google Ads' Keyword Planner which can provide a good idea of the top paying keywords. 

Additionally, researching leading publishers can also generate insights into profitable niches.

When conducting this research, there are some important parameters publishers need to pay attention to. These include:

1. Traffic Volume 

Higher traffic volume generally translates into a greater chance for more ad clicks, which means higher earnings. As such, AdSense niches with more traffic are more likely to generate higher earnings. 

You can use keyword research to figure out a niche's traffic volume. Researching keywords shows how many people search for a certain topic.

There are many free keyword research tools that can provide insight into the search volume of topics of interest. For more detailed coverage, have a look at this guide on how to check website traffic volume.

2. Cost-Per-Click

Cost-per-click (CPC) determines how much an advertiser will pay for ad clicks. 

Understanding this metric enables publishers to determine which niches will attract the most lucrative paid ad campaigns. They can then develop content strategies that will maximize their ad revenue.

3. Competition 

A niche with high traffic volume might not always be profitable when there's a high level of competition. If there are already a large number of established players competing in a niche, it's likely a hard space to break into it.

You're better off looking for a niche with relatively higher traffic volume but low competition.

Keyword Planner can help you find keywords with high cost per click (CPC) and low competition. 

1. Insurance

2. Cryptocurrency

3. Health and Fitness

4. Real Estate

5. Digital Marketing

6. Online Learning

7. Automobile

8. Make Money Online

9. Personal Finance

10. Online Banking

11. Legal

12. Travel and Accommodation

13. Blogging

14. Web Development

15. Web Hosting

9 Tips to Strengthen Your Mind, Body & Soul

I’m a wellness coach and I help clients with different ways to feel healthier and happier. Clients tell me their goals and what that looks like and feels like for them. I then look at their personality, what they desire, their lifestyle and create plans that are relatable, do-able and achievable.

Your wellbeing is an inside job, and you oversee the controls. You can uplift your health any time you choose. You can do it through many ways – by either working on your mind, body, or soul. What I mean by this is that you can choose to improve how you move, sleep, eat (besides avoiding gluten if you have coeliac disease, of course) and think (aka stress management/mindset strategies/positive thinking etc).

Every client is unique and so no plan looks the same.

Here are some ideas below on some different ways you can start to elevate your health. Choose one to work on that resonates with you. Please don’t adopt all these ideas (because that could be overwhelming). Choose one idea that speaks to your heart. Keep trying it and see how it feels over time. Elevating your health is one tiny, courageous step at a time. Over time, those tiny steps will amount to a giant leap with your wellbeing. ps if I can go from a sugar-addicted, stressed-out investigative journo… into a greens-smoothie-lovin’ yogi… then anyone can transform!  

1.  Sleep like a baby at night so you can live life like a beast! Get 8 hours’ sleep nightly (if you are an adult). Children need more hours of zzzzzzzs. Sleep helps with things like having increased energy, shaper concentration, feeling happier, improved memory, better decision making, and it improves your ability to manage stress. Sleep helps you to feel more capable/have more energy and willpower with adopting healthy habits too! It also helps you over a longer period to look more youthful. Some tips include sleeping in a dark room. Try not to look at screens an hour before bed time. The blue light is potent and can impact melatonin levels ie keep us awake. Try to avoid caffeine in the afternoon or night if it impacts your sleep and remember that alcohol can also impact sleep quality.

2. Try to live a more active lifestyle. You don’t have to join a gym or lift heavy weights (although I love this and totally recommend it!) You can use your body weight to do some exercises for free (at home or in a park) if you wish. The latter is just as effective as going to the gym. You can do options like walking, jogging, dancing, skipping, vinyasa flow yoga or tennis. Resistance training is particularly important for strengthening your body and also your bones (which helps to combat osteoporosis). I’d personally recommend incorporating a more active lifestyle. If you want to start a fitness regime, then make it fun and start with roughly 30 minutes’ activity 3-5 times weekly. Ps doing resistance training with a friend or whanau will make it more fun. They can also help inspire you into action on days where motivation is hard!

3.  Actively carve out time for happiness in your life. You get to create happiness; You don’t find this. How to do this? It depends on what you love doing. Do things that bring you joy, awe and wonder. These things help you to feel energised, and smile. Some ideas are running, swimming, surfing, knitting, reading books, gardening, listening to music, going to a comedy or movie… There is cool research behind finding ‘flow’ – which is something you love doing that you are good at and you get immersed in the love of doing it! In the state of flow you lose track of time often because you are so happy. So it’s a great state to chase!

4. Find strength through stillness. Everything is getting faster and more efficient in this world. But going faster isn’t always better. Too much stress can lead to burnout, anxiety, depression and overwhelm. Try things like yoga, meditation, tai chi, or just walking in nature. Cultivate calm to unwind your stress nervous system. If you feel calmer then this allows you to be happier, more productive, and there’s more space for letting ourselves think well, dream more and live well.

5. Learn mindfulness techniques to help you to live more vibrantly alive and happier in “the now”. Mindfulness helps you to train your brain into more positive thinking. This tool can help you to do less rumination and to feel less anxious. It helps you on how to more mindfully consider situations that you can’t change etc.

6. Nourish your body with foods and drinks that are good for your wellbeing ie blueberries and salmon are great. But obviously not together (yuck!) Chuckle. Eat more plants on your plate that are all the colours of the rainbow – so you get lots of different micronutrients. Eat more real, fresh wholefoods that serve your body well. Try to avoid too much processed foods, sugar, caffeine, and alcohol.

7.  Hugs. Do them often. With other humans or pets. It releases hormones in your body that helps you to feel gooooooooood.

8. Nurture good relationships. A Harvard study found that people who are more socially connected are healthier and live longer. So, forget trying to be celebrity or getting rich as a road to happiness; Seek out great play mates instead.

9. Limit alcohol. The national guidelines are to limit alcohol intake to one or two standard drinks per day at the most. But even that is too much for many people. I advise clients to notice how alcohol makes you feel when you drink it and adjust your intake accordingly. It’s often high in calories too. And more than two units of alcohol per day can raise your fracture risk (according to Bone Health NZ).

Author background: Rachel’s mission is to inspire Kiwis to live healthier & happier. She is a “wellness geek” (PT, wellness coach, yoga + mindfulness teacher, wellness speaker, and healthy recipe creator for Good magazine). She’s also a “writing geek” (award-winning journalist, magazine writer and author of the book Balance: Food, Health + Happiness, which includes 30 global experts sharing health + happiness ideas). Rachel co-leads the blissful Mindful Moments Retreats at Rotorua’s Polynesian Spa. The latter has just been recognised as one of Conde Nast Traveller’s recommended places to stay for ultimate rainforest luxury experiences.

Preeclampsia: What is it and what causes it?

 Dignity Health Advanced Imaging – Santa Cruz: A new name, same exceptional care

Thu, 17 Oct 2024 16:10:25 GMT

Radiology Medical Group (RMG) and Dignity Health Dominican Hospital are restructuring their long-standing joint venture, Santa Cruz Comprehensive Imaging, which includes Dominican Breast Center. 

Effective Nov. 1, 2024, RMG facilities will be rebranded as Dignity Health Advanced Imaging – Santa Cruz. This change brings a new name but ensures patients continue to receive the same expert care from the clinicians they know and trust.

Bedtime battles: tips for getting kids to sleep better
Wed, 28 Aug 2024 22:46:41 GMT

Getting enough sleep is critical for overall well-being, especially for children and young adults as their bodies continue to grow. Sheetal Sran, MD a pediatrician with Dignity Health Woodland Clinic, shares helpful tips for parents as they navigate their child’s sleep routine.

Say goodbye to neck and arm pain: Cervical disc replacement explained
Wed, 21 Aug 2024 22:44:00 GMT

Living with chronic neck and arm pain can be debilitating. It can affect your sleep, work, and your overall quality of life. But there's good news: if you've tried various treatments for your pain and are still struggling, a cervical disc replacement procedure may be an option for you.

Dr. Michael Cluck, with Dignity Health Medical Group — Merced, specializes in spinal surgery and minimally invasive cervical disc replacement. This procedure can relieve pain, improve your ability to move, and help you get back to doing the things you love. Dr. Cluck performs this procedure at Dignity Health Mercy Medical Center in Merced. We spoke with Dr. Cluck to get answers to common questions about the procedure below.

Family beach day tips: A pediatrician's must-have packing list
Thu, 15 Aug 2024 16:53:28 GMT

Parents, we know a lot of planning goes into packing for your family beach day. To ensure your family has a safe summer beach trip, Shi-Ying Chang, CPNP, a certified pediatric nurse practitioner with Dignity Health Medical Group — Inland Empire, shares a helpful packing guide with everything you need to keep your little ones happy and healthy while soaking up the sun and building sandcastles.

What causes warts?
Mon, 01 Jul 2024 16:57:15 GMT

Tired of those pesky warts?

Dr. Maulik Dhandha, dermatologist with Dignity Health Woodland Clinic, is here to share the lowdown on wart treatment and how to prevent them from popping up in the first place.

Your Community's Superhero: Urgent Care!
Wed, 05 Jun 2024 19:35:14 GMT

A conversation with with Dr. Roger Hicks, Dignity Health Medical Group — Sierra Nevada

Roger Hicks, MD is the medical director of Dignity Health Medical Group — Sierra Nevada’s urgent care location at 107 Margaret Lane in Grass Valley. He is on the Board of Directors of the College of Urgent Care Medicine and the founding president of California Urgent Care Association.

How stress impacts your physical and mental health (and what you can do about it)
Tue, 04 Jun 2024 17:57:33 GMT

Stress affects every facet of our lives and can have a profound impact on our long-term health. It’s important to find healthy ways to cope with stress for our overall well being.

Maybelle Ursales, MD and Alexis Lyon-Claus, LMFT, a behavioral health clinician with Dignity Health Mercy Medical Group share the signs and consequences that stress can have on our physical and mental health, in addition to effective tips for stress management in our everyday lives.

Congratulations to our 2024 PE Vision Award winners
Wed, 01 May 2024 22:08:05 GMT

We are proud to announce our 2024 CommonSpirit Health Physician Enterprise Vision Awards winners for the California Region.

The annual program is intended to recognize and celebrate clinical excellence throughout the Physician Enterprise, which includes our Dignity Health Medical Groups. Anchored in the CommonSpirit Health vision statement, the PE Vision Awards are based on the common goal of providing a “healthier future for all – inspired by faith, driven by innovation, and powered by our humanity.

Preeclampsia: What is it and what causes it?
Tue, 30 Apr 2024 22:05:13 GMT

Preeclampsia is a complication of pregnancy and affects approximately 2-4% of pregnancies globally.

It can be concerning to hear you have developed preeclampsia, so we spoke with Phillip Kintner, MD, OB/GYN with Dignity Health Medical Group — Sierra Nevada, who shares insights on this condition. 

Debunking menopause myths
Thu, 18 Apr 2024 15:10:42 GMT

Despite being a natural stage in a woman’s life, there are many misconceptions about menopause. Lisbeth Chang, MD, an OB/GYN with Dignity Health Medical Group — Northridge, debunks common menopause myths below.

Preeclampsia is a complication of pregnancy and affects approximately 2-4% of pregnancies globally.

It can be concerning to hear you have developed preeclampsia, so we spoke with Phillip Kintner, MD, OB/GYN with Dignity Health Medical Group — Sierra Nevada, who shares insights on this condition. 

What is preeclampsia and what causes it?
Preeclampsia is persistent high blood pressure during pregnancy or postpartum. If you develop preeclampsia during pregnancy, it can be dangerous for both the mother and the baby. OB/GYNs closely monitor for signs of preeclampsia throughout pregnancy. 

“The exact cause of preeclampsia is unknown, but current thinking is that it may have something to do with abnormal placentation, which is where the placenta attaches in an abnormal location,” explains Dr. Kintner. “This can affect your arteries and your blood flow.” 

There are some things that can increase your risk, including:

• Having certain medical conditions, such as high blood pressure, diabetes, or kidney disease
• Having an autoimmune condition, such as lupus
• Having a family history of preeclampsia, or preeclampsia in a previous pregnancy
• Being pregnant with multiples (twins, triplets, etc.)
• Having a BMI (body mass index) of 35 or more

What are the signs and symptoms of preeclampsia?
“Preeclampsia can be diagnosed after 20 weeks of pregnancy, but there are a variety of warning signs we are looking for during early pregnancy that could point to it,” says Dr. Kintner. “The earlier preeclampsia is diagnosed and monitored, the better the outlook for mother and baby.” 

Signs and symptoms include:

• High blood pressure
• Protein in the urine
• Swelling in the hands, feet, and face
• Headaches
• Blurred vision
• Nausea and vomiting
• Abdominal pain
• Shortness of breath

How is preeclampsia treated?
“There is no real treatment for preeclampsia, but it can often be managed with medication and lifestyle changes,” says Dr. Kintner. “If you are at a high risk of developing preeclampsia, you may be advised by your OB/GYN to take a daily dose of aspirin from the 12th week of pregnancy until your baby is born.”

Treatment for preeclampsia may include:

• Medications to lower blood pressure
• Medications to prevent seizures
• A healthy diet, including taking a daily prenatal vitamin
• Regular exercise

How can I prevent preeclampsia?
“There are some causes that are unavoidable, like having a disease or condition that weakens your immune system, or having a family history of preeclampsia. While there is no sure way to prevent preeclampsia, there are some things you can do to reduce your risk,” explains Dr. Kintner. 

These include:

• Getting regular prenatal care
• Ensuring any chronic illness is stabilized and managed
• Eating a healthy diet
• Getting regular exercise
• Managing your weight
• Avoiding alcohol and tobacco smoke
• Monitoring your blood pressure at home if you have any reason to suspect you may develop preeclampsia

If you are pregnant and have any concerns about preeclampsia, you can schedule an in-person or virtual appointment with your OB/GYN or primary care physician. Our “Find a Doctor” tool can help you find a Dignity Health Medical Group provider near you.

Natural Way of Excellent Health Care

 Wedding Colors for Indian Brides : Beyond Tradition, Embracing You

Uncover unique wedding colors for Indian brides that blend tradition with a personal touch.

The post Wedding Colors for Indian Brides : Beyond Tradition, Embracing You appeared first on Natural Way of Excellent Health Care.

Natural Treatment for Cold Sores

Natural treatment for cold sores are simple and easy to implement, find here!

The post Natural Treatment for Cold Sores appeared first on Natural Way of Excellent Health Care.

Tips on How to Buy Beauty products

Get tips on how to buy beauty products that work for you!

The post Tips on How to Buy Beauty products appeared first on Natural Way of Excellent Health Care.

Home Remedies to Get rid of Mouth Ulcer

Want to get rid of mouth ulcers at home? Check this post to discover home remedies now!

The post Home Remedies to Get rid of Mouth Ulcer appeared first on Natural Way of Excellent Health Care.

Neck Pain Reasons – Precautions and Exercises to Get Relief From Pain

Neck pain is a common medical condition and most of […]

The post Neck Pain Reasons – Precautions and Exercises to Get Relief From Pain appeared first on Natural Way of Excellent Health Care.

Home Remedies To Whiten Your Teeth Naturally

Find out effective home remedies to whiten your teeth naturally!

The post Home Remedies To Whiten Your Teeth Naturally appeared first on Natural Way of Excellent Health Care.

Common Skin Care Mistakes to Avoid

Are you making these common skincare mistakes? Check now!

The post Common Skin Care Mistakes to Avoid appeared first on Natural Way of Excellent Health Care.

The Journey of Prenatal and Postnatal Yoga: Nurturing Mind and Body

Sail through your pregnancy easily with prenatal and postnatal yoga!

The post The Journey of Prenatal and Postnatal Yoga: Nurturing Mind and Body appeared first on Natural Way of Excellent Health Care.

Cool summer drinks recipes for good health

Cool summer drinks recipes you need to try this season!

The post Cool summer drinks recipes for good health appeared first on Natural Way of Excellent Health Care.

Summer Hair Styles for Short Hair Girl in 2024

Cool Summer Hairstyles for Short Hair Girls!

The post Summer Hair Styles for Short Hair Girl in 2024 appeared first on Natural Way of Excellent Health Care.

Health Matters

 

28 Non-Candy Halloween Treats Kids Will Love

Why Nutella Shouldn’t Be In Your Pantry (Plus Better Options)

Homemade Pumpkin Soup – Fall Favorite!

Homemade Natural Cream Blush (Plus Bronzer)

Bentonite Clay For Internal Use (and How to Take it)

Warming Ginger Syrup Recipe

Homemade Apple Pie Spice Blend

Grapefruit Essential Oil Recipes, Uses and Benefits Spotlight

Best Essential Oils For Steam Inhalation to Ease Congestion

Nootka Tree Essential Oil Benefits, Uses and Recipes Spotlight

Healthy Candy for Halloween Trick-or-Treating

Is Coconut Milk Good For You?

17 Festive & Healthy Halloween Food Ideas (Kids Will Love)

How to Make Elderberry Syrup (Potent Immune Support)

How Much Sole Water To Drink Every Day