Digital Marketing

Discover the latest data, insights, and inspiration from Think with Google.

 

Market Research RFQ-servicemarket research

This is a brand-new tool among the above-mentioned tools which doesn’t refer to analytics but it’s very helpful as its main function to help marketing and consulting agencies from different countries to generate new leads taking part in the global tenders concerning market research. 

One of the key advantages of this tool is an opportunity to receive complete information about the tenders without paying any monthly and annual fees. 

This service is very convenient in use – it contains all necessary information about the tenders. Moreover, you have a great chance to search new interesting offers for your company as well as submit your own proposals absolutely free.

RapidMinerrapid miner

Rapid Miner is capable of processing, analyzing and modeling data. One of the major advantages of RapidMiner is the possibility of connection with database tools, like MySQL. 

But apart from this aspect, RapidMiner has good flexibility in process design (e.g. considering the ability of nesting optimization, evaluation, etc.). An additional argument for using RapidMiner is presence of customized features at a low cost. 

However, this tool is not very easy in use, so you need to turn to the tutorials. Other big disadvantage of the instrument is the use of large amounts of memory and is often obtained the error “out-of-memory”.

Google Fusion Tables

Google Fusion Tables are a helpful tool for data analysis, large data-set visualization such as maps, charts, graphs and timelines. Google Fusion is able to handle all types of location data, which is a real advantage. 

You don't need to have postcodes to plot your data as it includes geographic information system functions to analyze data by geography. It is an amazing tool both for beginners and advanced beginners to get comfortable with analyzing data. 

Like other analytical tools, Google Fusion Tables has some disadvantages. Functionality, customization and data capacity are all limited compared with desktop applications or custom code. 

The next point is that interacting with large data sets on the site can be slow. And Google Fusion (at least the classic version) can only show one variable at a time.

NodeX

 

node XL

NodeX makes analysis and visualization of network data easier for you by combining the common analysis and visualization functions with the familiar spreadsheet. This tool simplifies the process of network data analysis, making it easier to convert edge lists and incidence matrices into useful visualizations. It doesn't have all of the flexibility of Gephi in terms of visualization but can produce some quality visualizations. It also interfaces directly with the SNAP library for analysis which gives it access to a good set of efficient algorithms for metric calculations. The main advantage of NodeXL is in its data collection rather than in its visualization or analysis functionality. For example, it can interface with the Twitter API well. Many of the use cases for NodeXL involve the visualization and analysis of social media data.

TableauTableau

 This tool creates complex data visualization in an extremely simple, interactive and intuitive way. You can highlight sections and drilldown into charts without extensive skills or assistance from IT. As a result, you don’t have to take any steps to make dashboards mobile because Tableau automatically recognizes if you are using the mobile app and makes adjustments. Tableau integrates with most data types and big data platforms, including Hadoop. 

On the other hand, this tool has some cons. While creating the dataset to begin with still you need IT expertise or the help of someone well experienced in SQL. There is another inconvenience connected with change management issues. So, if you publish your reports and dashboards to the server, then you can’t recover previous versions. 

Also, you can’t create static layouts or data tables and there is no functionality for scheduling and notification of reports. And the last disadvantage is that the functionality of a free version of Tableau for personal use is limited.

Highchartshighcharts

This is one of the most powerful tools helping you to create interactive data visualization by means of customizable animations. Setting the Highcharts configuration options requires no special programming skills. 

This tool has many benefits of using jquery. Firstly, it works perfectly in environments without Flash (e.g. iPad, iPhone), and it's HTML 5 compatible. Secondly, you can supply data (e.g. such as from a static spreadsheet file, dynamic JSON data from server, or even an HTML table) and customize the type, appearance, and interactivity of the chart. 

You can put multiple graph types in a single chart. And you can even print the chart or download as images/PDF. And finally, it's possible to allow the user to interact with data source.

OpenRefineopen refine

OpenRefine is an excellent tool for working with messy data. It allows you to clean and transform it from one format into another. This tool can help you explore large data sets easily. It has many advantages but it’s worth mentioning the most remarkable ones. The first advantage is that OpenRefine allows you to work with local files or data from web addresses in a number of file formats, including CSV, TSV, XLS, XML, and other formats. 3 The second one lies in the ability to filter or search for certain elements that need to be changed in some way. Then you can perform the desired action on just those entries. At last, it provides a quick analysis of the data contained in the file sorting the words by count. Furthermore, it helps researchers to perform basic as well as not so basic operations with data without writing any code.

Tools that for Market Research Work

 People who are engaged in market research may feel incomplete if they do not use special tools to help get the job done.

The reason is, by using special tools , the work process will be much easier. This can help in making a better marketing strategy in the future.

What exactly are the tools for market research that can support work?

Maybe some of you don't understand some of the market research tools that are suitable for use. Don't worry, here Glints will explain it to you.

1.Synthesis

The first market research tool that you can use is Synthesio. Reporting from Smart Insights , Synthesio is a great analysis tool because it helps you collect data in real time .

Not only that, with Synthesio you can also analyze your competitors and measure the success of your campaigns.

This tool is equipped with an easy and simple interface so it is quite easy to use for beginners.

2. Think With Google

Reporting from Hubspot , Think With Google can help you to find out changes in consumer behavior over time, seasons, and so on.

Thus, you can find out about what's trending this season and the next season when using this tool .

These tools offer interesting insights into how people are doing on the Google search engine.

3. Google Alerts

Google Alerts is very important to use for market research because it has a variety of benefits to offer.

Usually, people use these market research tools to find out what people are saying about their company or product.

Reporting from Smart Insight , Google Alerts is the most popular monitoring tool.

The interface display of this tool itself is quite simple.

You just enter the keyword you want to search for. Then, Google Alerts will provide news sources, search volumes, and so on.

Google Alerts will send trending articles to the email you have registered.

4. Survey Monkeys

Want to do an in-depth survey of your target market? Maybe Survey Monkey is the right answer for you.

This market research tool allows users to create surveys so they can understand existing market and consumer preferences.

To use these tools , you have to pay per month according to the available package prices.

5. Typeforms

Most of you are probably already familiar with this one tool . Typeform is usually used to collect feedback from users.

These tools are very important to know consumer reactions to the products made. You only need to provide a few questions, whether it's multiple choice, filling in the fields, and so on.

All you have to do is collect answers from users to serve as market references.

6. MakeMyPersona

Reporting from Hubspot , MakeMyPersona is a market research tool that can tell buyer personas after you answer a series of questions provided about your ideal consumer.

MakeMyPersona provides various guides that make it easy for users to implement it. You can use these tools yourself for free.

7. Google Keyword Tools

Google Keyword Tools will show you which keywords are being searched for the most and how competitive those keywords are.

With these tools , you can study the movements of consumers so you can adjust them properly.