Tools that for Market Research Work

 People who are engaged in market research may feel incomplete if they do not use special tools to help get the job done.

The reason is, by using special tools , the work process will be much easier. This can help in making a better marketing strategy in the future.

What exactly are the tools for market research that can support work?

Maybe some of you don't understand some of the market research tools that are suitable for use. Don't worry, here Glints will explain it to you.

1.Synthesis

The first market research tool that you can use is Synthesio. Reporting from Smart Insights , Synthesio is a great analysis tool because it helps you collect data in real time .

Not only that, with Synthesio you can also analyze your competitors and measure the success of your campaigns.

This tool is equipped with an easy and simple interface so it is quite easy to use for beginners.

2. Think With Google

Reporting from Hubspot , Think With Google can help you to find out changes in consumer behavior over time, seasons, and so on.

Thus, you can find out about what's trending this season and the next season when using this tool .

These tools offer interesting insights into how people are doing on the Google search engine.

3. Google Alerts

Google Alerts is very important to use for market research because it has a variety of benefits to offer.

Usually, people use these market research tools to find out what people are saying about their company or product.

Reporting from Smart Insight , Google Alerts is the most popular monitoring tool.

The interface display of this tool itself is quite simple.

You just enter the keyword you want to search for. Then, Google Alerts will provide news sources, search volumes, and so on.

Google Alerts will send trending articles to the email you have registered.

4. Survey Monkeys

Want to do an in-depth survey of your target market? Maybe Survey Monkey is the right answer for you.

This market research tool allows users to create surveys so they can understand existing market and consumer preferences.

To use these tools , you have to pay per month according to the available package prices.

5. Typeforms

Most of you are probably already familiar with this one tool . Typeform is usually used to collect feedback from users.

These tools are very important to know consumer reactions to the products made. You only need to provide a few questions, whether it's multiple choice, filling in the fields, and so on.

All you have to do is collect answers from users to serve as market references.

6. MakeMyPersona

Reporting from Hubspot , MakeMyPersona is a market research tool that can tell buyer personas after you answer a series of questions provided about your ideal consumer.

MakeMyPersona provides various guides that make it easy for users to implement it. You can use these tools yourself for free.

7. Google Keyword Tools

Google Keyword Tools will show you which keywords are being searched for the most and how competitive those keywords are.

With these tools , you can study the movements of consumers so you can adjust them properly.