- On-page SEO: (aka on-site SEO) refers to anything you can do on the page itself to improve its rankings. It focuses on helping Google and searchers better understand and digest your content.
- Off-Page SEO: anything you do outside your website to try to improve its search engine rankings. It’s often used synonymously with link building, but it goes beyond that.
- Technical SEO: search engine optimization that helps search engines find, crawl, understand, and index your pages. The goal is to be found and improve rankings.
- Mobile SEO: ensuring a website is optimized for mobile devices, considering factors like responsive design and mobile user experience.
- Accessibility SEO: ensuring that a website is accessible to all users, something which can also positively impact SEO.
- Edge SEO: a technique that lets you make changes faster and easier without needing deep technical knowledge or waiting for a developer’s help.
- JavaScript SEO: part of technical SEO that makes JavaScript-heavy websites easy to crawl and index, as well as search-friendly.
- React SEO: the process of optimizing React-based web apps for search engines to ensure they are properly indexed and ranked
- NextJs SEO: refers to optimizing websites built with Next.js, a React framework, for search engines.
- Headless SEO: the practice of optimizing your headless CMS so that it meets search engine optimization best practices and gives your content the best chance of ranking for relevant keywords
- Landing page SEO: the process of enhancing webpages created to generate leads, focusing on attracting traffic from search engines.
- Blog SEO: the process of writing and optimizing blog content to rank in search engines like Google.
- Content SEO: focusing on creating and structuring high-quality, relevant content that targets specific keywords and topics.
- Semantic SEO: focusing on the meaning and context behind user queries, beyond exact match keywords.
- Multimedia SEO: optimizing various types of non-text content, including audio, video, and interactive media.
- Local SEO: practice of improving your online presence to get more business from local searches.
- International SEO: optimizing your website for users in different countries and speakers of different languages.
- Multilingual SEO: the practice of optimizing website content for multiple languages to improve visibility and ranking on search engines in different linguistic markets.
- Image SEO: optimizing images to rank in image search results, including aspects like file names, alt text, and image compression.
- Video SEO: the process of getting more video views from Google and utilizing videos to increase organic traffic to your website.
- Programmatic SEO: refers to the creation of keyword-targeted pages in an automatic (or near automatic) way.
- Holiday SEO: the practice of optimizing web content for increased search engine visibility during specific holidays, targeting holiday-related queries to capture seasonal search traffic.
- Featured Snippet SEO: targeting the featured snippet or “position zero” in Google search results.
- Long-Tail SEO: targeting typically less competitive but highly targeted search queries (i.e. the long tail).
- SaaS SEO: making a SaaS business easy to find on Google and other search engines. The goal is to attract people who are looking for solutions that your product can provide
- Enterprise SEO: search engine optimization for large, enterprise websites. The goal is to improve the quality and quantity of traffic coming from search engines to webpages on enterprise companies.
- Niche SEO: refers to the specific set of tactics especially effective in a specific business niche. The list is endless; there are as many types here as niches. For example, SEO for startups, SEO for lawyers, plumber SEO, wedding photographer SEO, and so on.
- Voice SEO: optimizing for voice search queries, often focusing on natural language and question-based content.
- AI SEO: using artificial intelligence like ChatGPT to inform and automate SEO strategies.
- Taxonomy SEO: refers to the practice of organizing and categorizing website content in a logical and hierarchical manner. It involves creating a classification system that makes it easier for users to navigate the site and find relevant information.
- White Hat SEO: refers to the use of SEO strategies, techniques, and tactics that are within Google’s guidelines.
- Black Hat SEO: practices that violate search engine guidelines, often used for quick gains, but risky and unethical.
- Grey Hat SEO: techniques that are not explicitly against search engine guidelines but are questionable in ethics and sustainability.
- Negative SEO: unethical practices aimed at lowering a competitor’s search engine rankings. Awareness is crucial for defense (by the way, here’s how to deflect them).
- Sustainable SEO: long-term SEO strategies that focus on steady growth and resilience against algorithm changes.
- Continuous SEO: an approach to SEO that practices it as an always-on strategy without a final date or goal.
- DIY SEO: the self-managed approach to search engine optimization, where individuals or businesses implement SEO strategies themselves without hiring professionals.
- Holistic SEO: An all-encompassing approach that considers every aspect of a website, from content to user experience, as part of SEO.
Final thoughts
Let’s be real — you don’t need to master every single type of SEO that pops up on the web. They are a mix of buzzwords, styles, sets of tactics, and services that some SEOs specialize in. And it becomes evident only after you see a list of each and every one of them.
Focus instead on the essentials: core SEO principles and platform-specific tactics if you want traffic from search engines other than Google.
Have we overlooked any SEO types? Share your thoughts with me on X or LinkedIn.
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