Lifestyle Tips for Menopause Wellness

Regular Exercise

Our bones need added support as estrogen levels start to dip when we grows. Incorporating weight-bearing exercises into your routine, such as yoga or strength training, may help us to balance our health. Additionally, hormonal changes during menopause can affect our heart health. Regular cardio exercise like brisk walking or swimming can help maintain healthy blood pressure and cholesterol levels. Let’s keep our hearts happy and healthy with some cardio love!

Reduce alcohol consumption

This can make a big difference in how we feel and navigate this stage of life. Aim to stick within the recommended limit of 1 drink per day.

Meditation and Mindfullness

We all know menopause isn’t just about physical changes — it’s also a journey of emotional ups and downs and can be a stressful time, especially with commonly associated symptoms like hot flashes, brain fog and fatigue. Practice mindfulness, meditation or deep breathing to calm the mind and ease physical tension. Aim to meditate daily, even if it’s just for a few minutes.

Rise and shine with rise of sunshine

If menopause has been messing with your sleep, kick start your day with a quick stroll in the daylight outdoors. It’s like hitting the reset button for your body clock, aka your circadian rhythm. Our retinas have special cells that soak in sunlight and signal our brain to dial down melatonin. Plus, Vitamin D boosts calcium and phosphorous absorption, which are important to maintain bone and muscle health.

 

The 3 Remarkable Ways Drug Rehab Centers Empower Individuals

  Winners   Jun 4, 2024   0   3

The journey to recovery from addiction is a transformative path, and drug rehab centers play a pivotal role in guiding individuals towards empowerment and lasting change. Beyond their traditional role as treatment facilities, drug rehab centers like WeWantRelief.com provide a profound environment where individuals are empowered to reclaim their lives. In this article, we delve into three remarkable ways in which drug rehab centers empower individuals on their journey to recovery and beyond.

 

1. Personalized Healing Plans: Tailored to Uniqueness0

 

In the realm of addiction recovery, there’s no “one-size-fits-all.” Drug rehab centers understand this fundamental truth and embrace it through personalized healing plans. These plans stand as a testament to the center’s commitment to understanding each individual’s unique journey. The moment an individual steps through the doors of a drug rehab center, their story becomes the center of attention. The dedicated staff takes the time to delve into their history, to listen to their experiences, and to uncover the triggers that led to addiction. This meticulous approach ensures that every element of their recovery, from therapy sessions to activities, is meticulously chosen with their distinct needs and goals in mind.

 

Personalized healing plans are far more than just a clinical concept; they are the embodiment of empowerment. They send a powerful message that an individual’s recovery is as unique as their fingerprints. By crafting a treatment plan that speaks directly to their experiences, challenges, and aspirations, drug rehab centers empower individuals to forge a path towards lasting recovery. The tools and strategies provided are tailored precisely to their needs, giving them the best possible chance at success. It’s a testament to the idea that every recovery journey is a story of triumph, and drug rehab centers are there to help individuals write that story in their own words.

 

2. Safe Haven of Support: Nurturing Growth and Confidence

Walking into a drug rehab center is akin to stepping into a safe haven, a sanctuary where judgment is left behind and understanding takes the lead. This nurturing environment is an integral part of the remarkable empowerment drug rehab centers offer. Within these walls, individuals find not only expert guidance but also a compassionate refuge where they can shed the weight of their past struggles. The professionals who work here aren’t just knowledgeable; they’re also empathetic companions on the journey. They’ve borne witness to the battles against addiction, seen the transformations, and are dedicated to fostering an atmosphere where individuals can redefine their sense of self-worth.

 

In this safe haven of support, individuals rediscover their strengths and gain the confidence to face challenges head-on. It’s an environment where the stigma of addiction dissipates, replaced by an unwavering belief in the potential for change. As individuals build connections with the professionals and fellow residents, they find solace in shared experiences. This environment nurtures a sense of belonging and gives rise to a renewed self-esteem. Within these walls, individuals discover that their past does not define them, and their journey to recovery is a story of resilience and growth. Drug rehab centers provide not just treatment, but a space for individuals to find their voice and to embark on a journey of empowerment that extends far beyond their time within those walls.

 

3. Lifelong Community: Fostering Connection and Resilience

The journey to recovery isn’t a solitary endeavor; it’s a path that’s often best traveled with companions who understand the terrain. Drug rehab centers recognize the profound impact of community, and it’s one of the remarkable ways they empower individuals. Within these centers, individuals find themselves not only amidst professionals but also among peers who share similar struggles. These fellow residents become more than just companions; they form a support network that extends far beyond treatment.

 

This sense of community is a lifeline that fosters connection and builds resilience. The bonds formed within the walls of a drug rehab center are not limited by time; they become threads that weave through the fabric of an individual’s life. The shared experiences, the triumphs, and even the challenges create connections that are uniquely deep and enduring. Through this community, individuals find encouragement, understanding, and a collective strength that reinforces their commitment to recovery. It’s a network that celebrates victories, provides relapse prevention, and serves as a constant reminder that no one is alone on this journey.

 

In essence, the lifelong community forged within a drug rehab center amplifies empowerment. It speaks to the collective power of many individuals united by a common goal. As individuals support each other, they’re reminded that their journey is part of a larger narrative of transformation. Drug rehab centers not only provide a safe space for healing but also create a platform for individuals to be part of a lifelong community that empowers, uplifts, and propels them towards sustained recovery.

 

Drug rehab centers are more than spaces of treatment; they are havens of empowerment where individuals rediscover their strength, potential, and resilience. Through personalized healing plans, safe havens of support, and lifelong communities, these centers provide the tools and environment needed for individuals to thrive. The journey to recovery is transformed into a journey of empowerment, where individuals emerge not only free from addiction but also equipped with the skills and mindset to embrace a fulfilling and purposeful life.

 

Seven huge, yet common SEO mistakes to avoid

 30-second summary:

• SEO has become a key area of practice for online businesses to gain visibility. If it’s done wrong, however, it can stagnate or even sabotage your online visibility
• From filling an entire page up with nothing but images to creating tons of bad keywords or spending too much time on meta keywords
• Here is a list of the most common SEO mistakes to avoid and be future-ready

It is easy to make mistakes when doing SEO for a website. I’ve even caught myself making stupid mistakes here and there. That being said, it’s important for webmasters to know what some of the bad things to do are when it comes to SEO.

Sites with no mistakes stand a better chance against the big guys. Sites that have many backlinks, but have some problems in the markup can quickly climb in the search results when the SEO boo-boos are fixed. Luckily for webmasters, most of these mistakes are extremely easy to fix and can be completely fixed within minutes.

For those with search engines regularly crawling their sites, the changes can be made search engine-side almost instantly. Those with slightly lower crawl rates will naturally have to wait longer, but the changes will have their benefits in time. I want to add also that this article will be reflecting the changes in SEO in recent years as meta keywords, for example, are definitely not as important as they once were.

Here are the most common SEO mistakes and how to solve them:

SEO mistake #1: Nothing to read

The problem:

You have either filled an entire page up with nothing but images OR you are using development methods that aren’t crawler friendly, for example a site that uses nothing but flash. The search engine has no text (or anything) to read.

You may have a well-written and keyword rich article that may be beautifully displayed in flash or images, but the search engines may not be able to read it. Therefore, you won’t rank very well for your keyword rich article.

The solution:

According to Google’s official webmaster guidelines,

“Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the ALT attribute to include a few words of descriptive text“.

Also, I would recommend you to always go for more plain text on your website. And just because it is called plain text doesn’t mean it has to look plain. There are some very beautifully designed sites that are easily readable by search engines. You don’t have to sacrifice beauty so that the search engines can crawl your site.

SEO mistake #2: Nondescript URLs

The problem:

You might have a great webpage on your website with a keyword rich description on let’s say strawberry cheesecake. You go in depth on your article about how wonderful and deliciously moist your cheesecake recipe is. Your URL, however just says www.somesortofsite.com/node61. Search engines place importance not only on the URL, which should describe your site in some way, but also on the slug which, in this case, I’ve called node61.

The solution:

Get a URL that describes your site. If you have a website on affiliate marketing, for instance, try to get something like https://affiliatemarketing.com. If you write an article about affiliate marketing tips, insights or whatever else, make sure the slug represents that somehow so that the URL will be something like that one of this article about affiliate marketing programs. There are many ways to do this depending on the content management system you use. You can configure WordPress to automatically give you a descriptive slug based on the title of your article or you can also input your own slug.

SEO mistake #3: Meta keywords obsession

The problem:

You are spending too much time researching and finding the BEST keywords to use in your meta tags.

The solution:

Don’t spend too much time doing this.

According to Neil Patel, the co-founder of Crazy Egg and Hello Bar:

“Meta keywords are no longer relevant in today’s SEO. Google may decide to change the rules in the future, but for now, you don’t have to waste your time on it“.

“If you’re a WordPress user, there’s no need to add more tags that you think are relevant to your content,” he added.

While there are still many webmasters who still think the opposite, they are definitely not as important as they were in the past. they were so important in the past, that I even still have an article on nothing but meta keywords! Now, however, meta keywords mean much less than they did in the past. I must confess that I DO still input information into those cute little metadata fields, but I do not spend nearly as much time on that as I used to. You shouldn’t either. Get some quick tags and a nice little description in there and call it a day. Basically just set it and forget it.

SEO mistake #4: Missing alt tags

The problem:

No “alt tags” on your images.

The solution:

Add alt tags to each of your images. By doing this, you’re giving search engines information about what’s in the photo. You don’t have to describe the entire picture, but at least put something descriptive there!

According to Google:

“… If you must use images for textual content, consider using the ALT attribute to include a few words of descriptive text”

Everyone likes to know what’s in a photo, even if they can’t see it. Many people do not have the time to input alt tags for every single little icon or part of the design. It isn’t really necessary to have alt tags on ALL images, just the important ones. The alt tag argument is becoming more and more controversial, but it doesn’t hurt to add them and personally, I’ve noticed a difference since adding them.

SEO mistake #5: Using HTML instead of CSS

The problem:

Everything on your site is HTML. You love HTML and can’t get enough of it.

The solution:

If your site design is in HTML, you’re committing a cardinal development sin. What year is this – 1997? Site design should be written in CSS. Why is this a problem? Search engines can have difficulty differentiating what is design and what is content if your site is written strictly in HTML.

Another difficulty faced by those whose sites aren’t in CSS is painstaking process of making changes to a layout.

SEO mistake #6: No backlinks

The problem:

Your site has no back links.

The solution:

A site’s on-page SEO really helps, but off-page SEO is what’s going to bring it to the top. Websites need back links and quality back links.

According to Patel:

“When deciding how to rank your website, Google, Bing, Yahoo, and other search engines look at how many links lead to your site (and the quality of those links)“.

“The more high-quality, trustworthy, and authoritative sites linking to you, the higher your blog posts and sales pages will appear on search result pages,” he added.

In fact, one of the most important part of SEO is back links. It’s important to also put your keywords in your backlinks. It’s important for backlinks to be natural… or at least appear natural, so webmasters must take care in not creating too many backlinks right away.

Too many backlinks in a short span of time looks fishy and sites have been penalized for this. Take it slow. Add a new backlink here and there. Taking it slow allows you a lot of space to dabble a little – to see what works and what doesn’t without a major investment of time or money.

SEO mistake #7: Bad keywords

The problem:

You’ve picked a great keyword, but you have 50,387 back links and still don’t rank for the keyword.

The solution:

You’ve picked some bad keywords. If you’ve already got a ton of backlinks and you wish to stay in your niche, you’ll probably bring a lot more traffic in with “ahem” slightly less competitive keywords.

Every niche has those extremely competitive keywords, but those with a little creativity and research, you can come up with some good keywords – ones that people search for often, but is something for which your website can rank.

Top of Funnel Marketing

 Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth. Imagine it as the first chapter of an engaging novel, where the story begins, intrigue is created, and the relationship with the reader—or in this case, the customer—starts to form.  

Historically, due to the difficulty in tracking and measuring the impact of these top-of-funnel activities, brands have gravitated towards bottom-of-funnel advertising, where results are more tangible, like direct sales and conversions. However, this approach often overlooks a critical aspect of customer acquisition and brand building.  

According to a Fospha report, brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS). Specifically, the report reveals that brands prioritizing long-term brand awareness strategies can improve their ROAS by 42% and decrease acquisition costs by 35%, in comparison to brands that concentrate exclusively on conversion-focused activities. 

The Challenges of Current Measurement Practices 

The digital advertising landscape has evolved significantly over the past five years, growing more complex and demanding advanced measurement techniques.  

Traditional pixel- and cookie-based methods, which have been the mainstay of most brands, are losing their effectiveness due to regulatory changes like GDPR, CCPA, and iOS 14.5, which prioritise consumer privacy over technological efficacy. This has led to a significant reduction in visibility, especially in the early stages of the customer journey. Consequently, marketing attribution models that do not account for top-of-funnel activities may overestimate the effectiveness of lower-funnel activities. 

Heading into a deeper recession in 2024

 As we enter 2024, we expect to continue heading into a recession.

According to a monthly survey conducted by Bloomberg, the likelihood of a US recession in 2023 jumped to a whopping  70% – as a series of Federal Reserve interest hikes drove fears of a stagnant economy. To make matters worse, a rise in US unemployment throughout the year has also been predicted to cause more pain in the labor market.

On the contrary, to remain competitive in the market, gross margin in retail is expected to go down. In this paradigm, pressure will rise on spending like advertising.  Consumers will start scouting for cheaper products causing retailers and advertisers to provide low-priced products to win market share. Therefore, the road ahead for retailers is going to be bumpy.  Per UBS analyst report, 50,000 store closures in the US is expected over the next 5 years. News of mega-stores like Bed Bath & Beyond potentially going to bankruptcy has emerged.

Based on our 2020 and 2022 economic analysis, retailers most likely will have unsold inventories to clear during the 2023 November Holidays. That said, consumers will see more SALE ads over special promotions, alongside noticing a drop in average pricing in shopping ads.

Tips for 2023 eCommerce strategies

Consumer spending, which has been decreasing in the last 3 years, will most likely fall in 2023 as well. Discounts, Promotions, and cheaper prices are the only ways to attract customers to stretch their wallets.

Despite the bleak outlook, retailers utilizing marketing intelligence for their pricing, advertising, and promotions will most likely survive and gain an edge in 2023. Here are a few tips for retailers and advertisers to succeed in 2023 –

1. Optimize eCommerce trustworthiness factors to boost conversion

Trust plays an integral role in converting business. To ensure a high conversion rate, it is imperative to build a customer’s trust in your eCommerce ecosystem. It is fair to say that online shoppers are often reluctant to make a purchase due to uncertainty on an unfamiliar channel or brand or product. For an eCommerce business, gaining trust is crucial as customers are unable to physically see the product. Businesses must focus on optimizing trustworthiness as it will have tremendous impact in the conversion. That being said, trust is a psychological state that can be easily influenced.

Here are the ways to optimize your eCommerce trustworthiness.

1. Showcase customer reviews and ratings, use trust badges and seals, offer secure payment options, display contact information prominently, maintain a strong presence on social media – all these attributes gain trust from your customers. Additionally, have good shipping & return policies, and enhance your website’s user experience. This will reassure your company’s transparency and guarantee customer satisfaction. All these should lead to increased customer loyalty and sales. For instance, Google rewards the “trusted store” badge to stores offering fast shipping, good return policies, a high-quality website, and good ratings – all the factors that signify a good customer experience.
2. Shopping ad extensions is another great way to improve the trustworthiness and effectiveness of your shopping ads. Ad extensions allows you to provide additional information about your product/business in your ad, which will help increase the credibility of your ad and the likelihood of users clicking on it. For example, you can use the “product review & ratings” extension to display the average rating your business has received from customers. This can help potential customers feel more secure during their purchase journey.
3. Offer competitive shipping and return policies to add a layer of trust and credibility for your brand. Customers generally prefer to shop with brands that offer free shipping or expedited shipping options. A hassle-free return policy will not only help build trust with customers but also create a good brand image since you have taken that extra step to ensure the customer’s satisfaction. For example: if you offer a 10-day return policy while your competitor is offering a 3-day return, customers are more likely to choose your product vs your competition. Additionally, having a local presence in the market is also a plus point. Customers will know you exist in their market. Offer 24/7 customer helpline and chat for your customers to get feel like they can contact you easily.
4. If you are a brand, you should have a MAP policy in the US and Canada. Having a MAP and channel policy helps ensure your brand’s product’s price and channel consistency across the digital shelves.  You must clearly communicate your MAP policy to your retailers & partners and provide them with the necessary guidelines for selling your products. Setting up a MAP policy and ensuring its enforcement helps brand maintain their value and ultimately improves trust and credibility amongst resellers and ultimately shoppers.

2. Optimize ROAS by lowering advertising cost

Here are six ways to achieve this –

1. Pursue Holistic Search Strategy to mobilize budget across SEO and SEM to dominate Google SERP. In 2023, our top Auto retailer client increased 20% revenue by redirecting ad spending from keywords where they were doing well in Organic.
2. Improve your keyword quality score to boost impressions and CTR with lower CPC. We have noticed retailers not utilizing special offers during this adverse time. We humbly disagree with this strategy as it is imperative to offer discounts through special offers over dropping prices. This simple tactic can improve your ad quality and reduce your CPC.
3. Optimize your product experience by focusing on product title, price, quality, color, description, promotions, reviews, etc. This will not only increase your chance of conversion but also help improve your keyword quality score.
4. Ensure affiliate compliance to reduce revenue churn and better partner with your loyal affiliates.
5. Monitor violations in your brand term that are inflating your CPC.
6. Enforce MAP Compliance to avoid pricing wars reducing your margins and brand value.

3. Dynamic pricing optimization to maximize margin

To be on top of the game, retailers must have insights into current market pricing to ensure optimum pricing to beat competitors. The approach taken for dynamic pricing strategies to penetrate while maximizing margin from the market will be critical for growth.

4. Strategic promotional planning to attract consumers

Consumers will always be gazing for promotions. In this adverse economic situation, a strategic promotion plan will help optimize advertising and conversions.

Conclusion

As the pandemic-riddled period comes to an end, innovation becomes a key factor for survival in the volatile market of today. Furthermore, with a shift in the retail landscape consumer expectations and demands will be a leading force in 2024.

Retailers and advertisers must remain flexible, adaptive, and affordable to get an edge against competitors to maximize their market share. They should use a unified marketing intelligence solution that showcases them versus competition in the eyes of the shoppers on the digital shelves. We recommend retailers use a data-driven approach to developing their marketing strategies to improve their chances of success in 2024.

Insights to empower 2023 ecommerce strategies

 

30-second summary:

• Retailers should use a data-driven approach to develop their marketing strategies to succeed in today’s volatile economy
• Current tumultuous economic conditions are disrupting the retail landscape by forcing store closures and forecasting bankruptcies
• Marketing intelligence for pricing, advertising, and promotions is critical in gaining an edge against competitors
• Managing Partner at GrowByData, Prasanna Dhungel, shares ecommerce strategy tips for 2023 to attract, convert and retain customers

The economy in 2020 was in a volatile state, primarily due to the pandemic. In November 2020, despite rising Covid cases, retailers were providing SALE offers on 13% of ads and special promotions on only 7% of ads. On the other hand, consumer spending growth was recorded at 9%.

Fast-forward to 2021 – The economy was recovering from COVID that was evident in consumer spending growth of 13.5%. With a slightly eased supply chain and better economic conditions, November holidays in 2021 saw 14% growth in special offers, which had grown twice as much compared to 2020. Furthermore, SALE offers were seen on 12% of ads which was slightly lower than the previous year.

However, in 2022, the Russia-Ukraine war coupled with unfathomable COVID rise in manufacturing nation like China impacted the economic indicators once again. With rising inflation, consumer spending had fallen drastically to mere growth rate of 6%-8%. For this year’s November Holiday, 60% of consumers mentioned discounts and promotions playing a huge role in their purchasing decisions.

Surprisingly, during November 2022, there was a drop with only 8% focused on special promotion ads.  However, SALE offer was in a rise visible in 15% of ads.

Keeping up with the fluidity of the modern consumer

 Humanity’s relationship with digital media is changing at an extraordinary pace. In 2021, adults in the United States were already spending an average of 485 minutes a day with digital media. That is over eight hours every day. 31% of U.S. adults claimed they go online “almost constantly” based on a survey from the Pew Research Center.

Because of the uptick in digital usage, we’re also exposed to thousands of ads daily. This represents a dramatic increase over the last decade thanks in large part to social media, among other apps, serving up heavy doses of targeted advertising.

Consumers are fully accustomed to the onslaught of ads, but expectations for relevancy are high. 71% expect companies to deliver personalized interactions, and 76% get frustrated when this does not happen. So, while they spend more time engaged with digital media and online activities and want the abundance of engagements personalized and meaningful, they also aren’t eager to give up personal information to make that possible.

All of this makes building a unified digital identity, built around email addresses, even more important.  Utilizing the email address as the key identifier is the most effective way for businesses to ensure they’re reaching the intended consumer with consistent, personalized messaging across multiple channels.

 When MarTech and data explode

The pandemic brought about a wave of behavioral changes in consumers. From increased eCommerce sales and digitally purchased groceries and household goods, to reduced loyalty as consumers sampled new brands. Many of these changes seem to have staying power.

Managing digital identities becomes necessary, but more challenging, when you consider the expanding universe of data, devices, platforms, and channels comprising the digital world.

The MarTech ecosystem is bulging at the seams with companies trying to capitalize thanks to these new opportunities. As of 2022, there were nearly 10,000 MarTech vendors offering solutions, growing a staggering 6,521% from 2011 to 2022 (ChiefMartec).

The cause for concern runs high. With so many applications and solutions in play at any given time, it is easy to understand how organizations struggle to keep consumer data up to date and synced appropriately. It’s common to discover companies have conflicting or incorrect information.

Moreover, people may use different email addresses depending on how and with whom they interact. For example, online shopping. Retailers may have a customer’s email linked to their billing information, another tied to promotions and loyalty programs, and perhaps a third from contact with customer support. Finding that multiple email addresses link back to the same person is highly beneficial.

Not only do consumers use multiple email addresses, but when close to 30% of data decays annually, it’s likely some of them created or are using a different email address than what exists in a company’s system. Targeting can only reach the audience if based on up-to-date and preferred information.

Despite the growing number of apps in companies’ tech stacks, businesses are recognizing the importance of properly and actively managing digital identities by placing them in the hands of the marketers and data analysts that use these profiles every day. This renewed focus is the only way forward to meet customer’s expectations for personalization, keep retention high, and effectively improve digital marketing overall.